Instagram Introduces 'Checkout' -- A Game Changer for Brands and Shoppers

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Instagram is at it again with rolling out features that work to keep you on the app even longer (as if we needed to be spending MORE time on our favorite app!)

Now, when you aimlessly scroll through Instagram, you can start to covet some of the things you’re seeing. With their latest feature called "Checkout", you can actually start purchasing items directly through Instagram.

The concept behind Checkout is pretty simple. Instead of seeing something you like on Instagram and then heading to that brand’s website (or to Amazon) to buy it, you can purchase it directly within the app, and then get back to scrolling. It sounds both highly convenient and also dangerously tempting. There are only a handful of brands that are enabled to use this feature (you can access the list of those brands at the link in our bio), but, Instagram has assured us more and more brands will be able to access this feature in the very near future and we will be sure to keep you updated on what they are and when YOU as a business owner will be able to utilize it in your own business! We cannot wait!

As of March 19th 2019, Instagram says:

“Checkout on Instagram is currently in closed beta for businesses and available to people in the US. The brands below will begin rolling out today and over the coming weeks — and more will be coming soon!”

Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlo
Warby Parker @warbyparker
Zara @zara

Which brand are you most excited to have this feature?! Share your thoughts with us in a comment below this post!

Sydney RobinsonComment